Kalitora
For B2B SaaS & agency founders

A LinkedIn that brings you
qualified buyers.

We write your posts in your voice, rebuild your profile, and run your DMs, so the conversations start with people who can buy. I built it on my own profile first.

1.3M+LinkedIn impressions on my own profile, last 12 months
15Sales calls booked from LinkedIn in 9 weeks
~15 minA week to approve your posts. We run the rest

Sound familiar?

If any of this sounds like you, keep reading.

  • Most of your clients come from referrals and cold outbound, and neither tells you what next quarter looks like.
  • Every competitor runs the same cold playbook, so your message lands in the same ignored pile.
  • You know LinkedIn inbound is the answer, but you don't have time to write posts, run DMs, and chase leads on top of running the business.
  • You hired an agency before. They sent generic posts that sounded nothing like you. Your pipeline stayed empty.

It's not a content problem. It's a system problem.

Proof, not promises

Tested on my own profile first.

Before I ran this system for anyone else, I ran it on myself. A post earns attention, a comment starts the conversation, and a DM turns it into a call. These are the screenshots, straight from my own accounts.

Screenshots from Kaloyan's own LinkedIn, LinkedIn analytics and calendar, captured 1 October 2026. See every post on LinkedIn

01Attention

The post behind the 225K.

A teardown of how Lovable's team turned nine people into nine LinkedIn channels. Reach like this fills the top of the funnel.

825
Reactions
126
Comments
36
Reposts
LinkedIn post
Kaloyan Anastasov's LinkedIn post about Lovable, showing 825 reactions, 126 comments and 225,512 impressions
02Conversations

63 comments on one lead-magnet post.

A lead-magnet post: comment the keyword, get the resource in your DMs. It reaches far fewer people than a teardown, and a much bigger share of them start a conversation.

63
Comments
30
Reactions
15
Skills inside
Lead magnet
Kaloyan Anastasov's lead-magnet post '15 LinkedIn Skills for B2B Founders' asking readers to comment SKILLS, with 63 comments
03Calls

15 sales calls in nine weeks.

Reach only matters when it reaches the calendar. These calls came from warm outreach, inbound DMs and lead magnets, all on the same profile.

15
Sales calls
48%
Requests accepted
36%
Replied

Screenshot: the 8 calls booked through my calendar since 22 August, names blurred. All 15 calls: 21 July to 22 September 2026. Rates: my outreach tracker, 14 July to 9 September 2026 (LinkedIn averages: 28.5% accepted, 10.4% replied).

Calendar
Kaloyan Anastasov's past bookings in his calendar: eight free LinkedIn strategy calls between 22 August and 22 September 2026, with attendee names and notes blurred
04Compounding

Up 1,310% on the year before.

Twelve months on one profile, charted by LinkedIn itself. Every week of posting builds on the last, which is why the line bends upward.

17,482
Engagements
2,427
Comments
1,568
Saves
LinkedIn analytics
LinkedIn analytics for Kaloyan Anastasov's profile, past 365 days: 1,373,161 impressions, up 1,310%, and 17,482 engagements including 2,427 comments and 1,568 saves

Content showcase

A glimpse of the posts this playbook produces.

Teardowns bring the reach, lead magnets turn comments into DMs, and personal stories build the trust that gets a call booked. Every post here is mine, and yours will sound like you.

Captured from Kaloyan's LinkedIn, October 2026.

LinkedIn post by Kaloyan Anastasov: "Sweden has 48 unicorns. Bulgaria has 2"
LinkedIn post by Kaloyan Anastasov: "I studied 247 high-performing LinkedIn lead magnet posts"
LinkedIn post by Kaloyan Anastasov: "Today is my last day at Juma"
LinkedIn post by Kaloyan Anastasov: "I just hit 5,000 followers here on LinkedIn"
LinkedIn post by Kaloyan Anastasov: "This prompt gives you a mini figure of any city"
LinkedIn post by Kaloyan Anastasov: "9 hours of sleep in 3 days"
LinkedIn post by Kaloyan Anastasov: "I just hit 7,777 followers - time to reintroduce myself"
LinkedIn post by Kaloyan Anastasov: "Bulgaria doesn't have a talent problem. It has a pipeline problem"
LinkedIn post by Kaloyan Anastasov: "France just told Microsoft: we're done"
LinkedIn post by Kaloyan Anastasov: "Anthropic shipped their biggest model yesterday"
LinkedIn post by Kaloyan Anastasov: "I won a national IT award for a 100-page thesis"
LinkedIn post by Kaloyan Anastasov: "Something interesting is happening at Y Combinator"
LinkedIn post by Kaloyan Anastasov: "Three years ago Bulgaria had no real AI community"
LinkedIn post by Kaloyan Anastasov: "Y Combinator just funded its first AI founder"

Here's what you get

One complete system. Done for you.

It starts with a 30-day sprint: your positioning, a rebuilt profile and your first posts. Then we run the whole system every month, from writing and design to engagement, warm outreach and DMs. You talk to the buyers who are ready.

  • Positioning & content strategy built around your ICP
  • 16 posts a month, written in your voice from your own ideas
  • Lead-magnet posts and the resources behind them
  • A designed carousel every week
  • Posting and scheduling handled for you
  • A comment-to-DM system that delivers every resource
  • Inbound DMs handled until a buyer is ready to talk
  • Warm outreach to the buyers who engage with you
  • A profile rebuilt to work like a landing page
  • Daily engagement on your buyers' posts
  • A monthly report and review call, with goal reviews at day 30, 60 and 90

The honest comparison

Why not hire a ghostwriter?

Most options give you posts. We run everything between the post and the sales conversation.

Kalitora
Done for you
Ghostwriter
Posts only
In-house hire
Full-time salary
DIY
You do it
Your time per week
~15 min
3-5 hrs
5-10 hrs
10-15 hrs
Strategy + ICP work
sometimes
DMs from comments
Designed visuals
rarely
sometimes
Profile rebuilt
sometimes
Warm outreach
sometimes
sometimes

Typical weekly time for each option. Your numbers will vary.

How it works

The LinkedIn inbound funnel, step by step.

From kickoff to the first conversations with your buyers, here's exactly how we run it.

01

Content that builds trust

We write around four posts a week that make your buyer trust you before they ever DM.

02

Profile that converts

We rebuild your profile so visitors know what you do, who it's for, and how to book in ten seconds.

03

DMs that turn into calls

Every commenter gets the resource in their DMs, and we reach out to the buyers who engage. Each conversation keeps going until they're ready to book a call.

04

Daily engine, run by us

We post, engage with your buyers' posts, and answer DMs every day, so you can keep running the business.

05

Sales process that compounds

Every month you get a report and a review call. We keep what your buyers respond to and drop what they don't.

Kaloyan Anastasov - Founder, Kalitora
Kaloyan Anastasov
Founder, Kalitora

Meet your operator

Built by someone who's done this before.

I'm Kaloyan Anastasov, founder of Kalitora. I'm a developer first. I built AI products at one of Bulgaria's leading AI startups, I'm on the organizing team of AI Engineer Foundation Europe, and BAIT, Bulgaria's biggest IT association, gave me its Youth Award. If you sell software, AI or automation, you won't need to explain your product to me twice.

Then I turned my own LinkedIn into a pipeline. In the last 12 months my posts reached 1.3M+ impressions, 14 times the year before, and my DMs booked 15 sales calls in nine weeks. Posts alone don't start sales conversations. Systems do, and I ran this one on myself before anyone paid for it.

Work with us and you get an operator obsessed with one number: qualified conversations with your buyers. I work on every account myself. Book the call and I'll tell you honestly whether I'm the right person to put behind your name.

Who this is for

This isn't for everyone. On purpose.

We do our best work with a specific kind of founder. I take on a few clients at a time and only say yes when I think the system will work for you.

Built for

  • B2B agencies, tech studios, and SaaS founders with an offer that already sells
  • Teams who know LinkedIn matters but can't make it consistent
  • Founders who want sales conversations, not vanity metrics
  • Founders who can give us 15 minutes a week and let us run the rest

Not built for

  • Brand-new businesses still figuring out their offer
  • Anyone chasing overnight virality or follower counts
  • B2C or low-ticket products that don't sell over a call
  • Founders who want to micromanage every comma

On YouTube

I give away the entire system on camera.

Long-form breakdowns of the exact playbook we install for clients. No gate and no upsell in the middle. Watch it, build it yourself, and hire us only if you'd rather not.

LatestContent strategy29 August 2026

The B2B LinkedIn Content Strategy I Charge $25,000 To Build

The whole content strategy I run for myself and install for clients, in three stages: where the ideas come from, which platforms carry them, and how a post turns into a booked call.

FAQ

Questions, answered.

Final step

Pick a time. Let's talk.

A 45-minute strategy call to map exactly how we'd turn your LinkedIn into qualified conversations with your buyers.

What to expect

01
Audit

We review your profile, content, and offer.

02
Map

You leave with a custom 90-day plan for your LinkedIn pipeline, written in front of you.

03
Decide

If it's a fit, the next step is the 30-day sprint. If not, you keep the plan.

45 minutes
Zoom or Google Meet
Free. No obligation.
Kaloyan Anastasov
Kaloyan Anastasov
Founder, Kalitora
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